Sex in the Air campaign

Wired report on a wireless service in Singapore (where mobile penetration is greater than 75 percent - it's 51 percent in the US) encouraging young citizens to talk about sex, in a «Sex in the Air campaign» initiated by Action for AIDS. The service encourages subscribers to send sex-related questions by SMS to an international panel of doctors and health educators, with answered returned within 48 hours.

emily | 6:34 PM | Health Issues and SMS Alerts |
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