February 25, 2003
Text-messaging penetration is up 50% from 2002
A recent study conducted by Upoc and Frank N. Magid and Associates found that 140 million Americans, or 59%, ages 12 and up own mobile phones.
Some 35% of U.S. mobile phone owners 12 and older were found to have a wireless Internet feature on their handsets.
Games, restaurant and movie listings, sports scores and weather alerts are the most popular features.
Among the study's other findings:
— 27 million Americans already use the text-messaging feature on their cell phones, up from 18 million in 2002.
— Text-messaging penetration is up 50% from 2002.
— 19% of U.S. mobile phone owners age 12 and older use text-messaging features, up 13% from November 2002. And 72% of this group sends and receives text messages
— Regardless of age, most text messaging is personal, with 73% sending messages to friends, 70% to family members and only 26% to business contacts.
— 28% of U.S. mobile phone owners age 12 and older would consider dropping their land lines and switching to exclusively using their mobile phones. From Adage
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