Voting by SMS comes to American TV

Subscribers to Verizon Wireless were able to vote on the Most Valuable Player in the National Basketball Association's All-Star game. (cf The Inquirer)

And AT&T subscribers are able to vote for their preferred pop star contestants via their phones on TV show "American Idol 2", building on what some marketeers now call "iTV" applications, that is allowing TV viewers to interact with the programme via the web or their mobile. (cf mCommerce Times)

Using SMS text messaging to enhance TV programmes is tremendously successful in Europe, where television broadcasters have embraced SMS as a revenue generating tool, enabling users to interact with television broadcasts.

The best place read up on Broadcasters and SMS is on Europemedia who reports on conferences and studies published by Van Dusseldorp & Partners , an Amsterdam-based research and development company concentrating on European digital media strategies and policies.

emily | 4:23 PM | SMS, Television and Radio |
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