January 19, 2005
Tsunami 2005: Greece - SMS donations
Greek viewers of Public Television have donated more than 16 million Euros for the victims of the Asian earthquake during a two-days tele-marathon show, organized by the Public Television -- with the support of all Greek main television and radio channels.
One eighth of this amount (more than 2 million Euros) have been collected through text-messaging, with SMS participants contributing one (1) Euro to tsumani disaster relief every time they were sending a text message to a special 4-digit short code.
Participation statistics in this operation have as follows 58% of the "text-donators" have sent 1 SMS, 20%: 2 SMS, 16%: between 2 and 6 SMS, 6%: more than 6 SMS.
The whole operation has been organized by Atlantis Groupan independent mobile and web services provider (official partner of Public Television for SMS services), with the support of the country's four mobile operators (COSMOTE, Vodafone, TIM, Q-Telecom).
Related articles:
-- Roundup of tsunami relief SMS fund raising campaigns around the world
-- Links to all Tsunami/cell phone stories posted in Textually.org.
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