Orange offer cinemagoers free tickets

A ground-breaking three-year "two for one" cinema ticket offer was launched today by mobile phone giant Orange as part of a bid to fight back against the David Beckham-endorsed Vodafone Live service, according to Media Guardian via SMS: Business Gets the Message.

"Cinema buffs will be able to pick up two tickets for the price of one using a simple text message service at any cinema across the country - and the mobile phone company says the only catch is that the offer applies only on Wednesdays.

The promotion, dubbed Orange Wednesdays, will offer Orange customers an exclusive two for one cinema ticket offer every week in every cinema across the UK".

emily | 11:47 AM | SMS and The Movies |
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