Coke Reaches Consumers by Phone

Switzerland has coke dispensing machines that allow you to buy a soda with your cell phone, but in Japan, the Coca-Cola company is sending text messages to Japanese consumers, urging them to purchase a beverage from from one of hundreds of high-tech vending machines around the country.

The lure? Those who bought a can from one of Coke's machines that day or the next get a free download of a company ad jingle for their cellphone ring tone. Sales jumped 50% among those who received the message, according to the WSJ.

emily | 4:21 PM | SMS Marketing & Advertising |
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