Text messaging ‘improves debt collection'

Using cellphone SMS messaging in debt collection is proving more successful than conventional telephone calls or correspondence, with response rates increasing as much as 200%, according to ITWeb.

“Possibly debtors who receive a personalised SMS gets a feeling of being tracked down with no place to hide as a cellphone is generally always in close proximity to the user, almost an extension of their person,” says Delmé Hawkins, manager of SMSmalls, a locally developed product that provides a bulk SMS service.

emily | 2:58 PM | New SMS Services |
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