July 11, 2003
Hollywood Leads Mobile-Marketing Charge
Hollywood is increasingly turning to mobile marketing schemes, to connect with tech-savvy fans and build excitement for blockbuster releases, reports Instant Messaging Planet.
Following tie-ins with the new Lara Croft movie and Phone Booth, two other hotly anticipated summer releases, "The Hulk" and "Legally Blonde 2: Red White & Blonde," are the latest to sign up for ambitious mobile campaigns, and they're including everything from text-messaging sweepstakes to themed ringtones.
Ringtones, games, green graphics and sound effects are available to Hulk fans on hulkmobile.com, launched on the day of the movie's release
"Legally Blonde 2" offers a variety of text-messaging content and services tied to the movie. Elle Woods fans can sign up for blonde jokes, trivia, movie information, and enter a sweepstakes by sending the message "LB2" to the short code "BLNDE."
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