Bidding for art from a Selfridges window display

Since March 28 and for two weeks, per an article in wonderful 160characters.org, passers by strolling in front of Selfridges on Oxford Street, can bid by SMS on art objects exposed in the window, per an orignal idea from affordable-art house britart.com, who partnered on this venture with mobile marketing genius flytxt.

How does it work? Each window displays a dotmatrix sign with live updated bidding prices. An interested customer sends an SMS with his bid to a phone number displayed in the window. He then receives in return an SMS from britart.com, asking him to confirm his bid online and register his name, number and credit card. If he is outbid, he receives an SMS giving him the opportunity to bid again.

emily | 10:46 AM | Text Alerts |
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