February 18, 2003
SMS campaign ties in with movie launch
This is not news, because it occured in 2002, but it's a wonderful example of how SMS can be used to promote a new movie.
Last year, much awarded British mobile marketing firm Flytxt, created an innovative campaign prior to the launch in the UK of «The Birthday Girl», starring Nicole Kidman as a Russian Internet bride.
Participants were asked to reply to a personal ad from a sexy Russian woman or create their own ad, as per the theme of the movie.
Every participant received a voucher by SMS, redeemable at Warner Village Cinemas and were entered into a prize draw to win tickets to the film's premiere.
Text messages were initially sent out to a database of people who had opted in to receive alerts about particular genres of film. The campaign was also being marketed through billboards and national press ads. cf Revolution Magazine.
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