September 2, 2010
Apple unveils Ping, a social network for iTunes
The Los Angeles Times on Apple's unveiling of Ping, a social network that's part of the dominant iTunes application.
In the realm of sharing music, Ping could be the kind of game changer that Apple has proven itself capable of creating, a beefed-up network that not only records and broadcasts all a listener's musical habits, but in one fell swoop also makes those habits available for friends and fans to admire -- or dismiss.
Jobs said that, out of the box, Ping will have 160 million potential users who can automatically begin following each other (or not -- the service is optional). Got a friend whose tastes are impeccable? Start following her and see what she's listening to. Is one of your friends plugged in to the jazz scene? Follow him and discover what his favorite albums of the month are. If you have an obsession and want to turn friends onto it, all you have to do is post the track along with your review. Friends can listen to it and, in a single click, buy it -- from the iTunes store, of course. The service will also offer tailor-made concert listings that will match your playlist with upcoming gigs.
Artists will have their own pages too.
Read full article.
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