August 30, 2010
Is the album of the future going to be an app rather than tracks?
With Apple preparing updates to iPods on Wednesday, the music industry needs something to boost digital music sales. The Guardian reports.
... The music industry had looked to the iPod to drive people to buy music in download form, whether from Apple's iTunes music store, eMusic, Napster or from newer competitors such as Amazon. The problem for them is that digital music sales are only growing as fast as those of Apple's devices – and as the stand-alone digital music player starts to die off, people may lose interest in buying songs from digital stores.
"At a time where we're asking if digital is a replacement for the CD, as the CD was for vinyl, we should be starting to see a hockey-stick growth in download sales," said Mark Mulligan, an analyst at Forrester Research who specialises in music and digital media. "Instead, we're seeing a curve resembling that of a niche technology."
And as Mulligan notes, for a world of apps, a plain piece of music seems a bit limited. "You can download a song from iTunes to your iPhone or iPad, but at the moment music in that form doesn't play to the strengths of the device. Just playing a track isn't enough."
Read full article.
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