Sean Kingston album gets fans online with karaoke

Most music videos might not have the promotional impact they used to. But what about videos that make fans the star, allow them to sing with an artist and seem to pop out of the screen? Reuters reports.

The CD booklet that comes with reggae fusion singer Sean Kingston's latest album, "Tomorrow" (due September 22 on Epic), contains a special image that fans can hold up to their computers' webcams to launch an "augmented reality" karaoke session on Kingston's Web site.

That enables fans to use their computer's video camera to record themselves singing "Fire Burning," along with an animated version of Kingston called lil Sean.

Once fans finish their videos, they can post them to a social networking site, or to SeanKingston.com, where fans can vote on their favorites.

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emily | 7:21 PM | Marketing |
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