August 20, 2009
Americans Tune Out Mobile Music
Only 10% of U.S. cell phone users listen to music on their cell phones, according to Forrester Research. Information Week reports.
The report, "The Future of Music On Cell Phones," said 10% of adult Americans listen to music on their phones once a month. By comparison, 27% of British adults and 70% of Chinese subscribers used their mobile handsets to play tunes.
Part of this difference is that mobile users outside of the United States are less likely to have a dedicated music player, are savvier with the advanced capabilities of their devices, and have a wider variety of music options, the report said.
For example, Nokia's Comes With Music service offers customers free, unlimited access to music on their handsets for up to a year. The service is currently available in multiple markets, and Nokia is trying to bring it to the United States.
The report also said consumers found the U.S. carriers' music plans overpriced and too restrictive.
Read full article.
emily | 10:03 AM |
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