Code name "Cocktail: Apple discloses new information about ITunes

Apple is making use of another technique that will excite mp3 buying customers. The Celebrity Café reports.

iTunes will introduce a way to purchase music under the code name of “cocktail.” Users, when buying whole albums on iTunes, will be able to access artwork and liner notes that would normally be part of a CD purchase, as well as possible ringtones.

Apple executives hope this new addition will encourage customers to spend more on an entire album instead of just buying singular songs—it is hoped to launch in September, along with a new tablet edition of a MAC computer. Reuters states that Apple has further projects in mind, even promoting the idea that the new tablet will be able to connect to a iPod touch. The music companies on board for project Cocktail are EMI, Warner Music, and Sony Music.

emily | 9:34 AM | News, Buzz |
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