Vodafone to launch ring back tones in emerging markets

UK based network services provider Vodafone said it would introduce its “ring back tone” service to customers in emerging markets, a service only available to the company’s customers in India until now.

Ring back tones lets a caller listen to a song or other audio clip chosen by the owner of the mobile device whose number was dialed, instead of letting the caller listen to a traditional dial tone.

Ring back tones are widely used and make up a large proportion of business in the non-downloadable content market.

[via IT News Africa]

emily | 11:44 AM | Ringback Tones |
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