iTunes Raising Prices in Face of Competition

Starting April 7, Apple will give up it's unique price policy and raise the prices of a number of its hottest tracks to $1.29 as part of a new "variable pricing" strategy that will allow music publishers to sell tracks at various price points. Publishers can also sell tracks for less than $.99, which may open the door for smaller artists to get a little more traction in a very busy online store.

[via Switched]

emily | 11:14 AM | News, Buzz |
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