Ringtones to boost tourism

Travel information, ideal holiday spots, tour packages, ringtones based on traditional music… All this and more will be on cellphone soon, courtesy the tourism department that’s now serious about promoting India's tourist potential via mobiles. India's Telegraph reports.

Potential tourists will be prompted to press a number for specific information on say, a particular region, its tourist destinations, local culture, transportation, accommodation and local cuisine. The system will be available across cellular networks.

Singh seemed particularly excited about the ringtones. “Promotional ringtones highlighting tribal art and culture will be available for anyone who wants it,” said said Arun Kumar Singh, the secretary of tourism and planning. The idea, he said, was to promote the beauty, cultural and historical heritage and ethnicity of the state of Jharkhand.

emily | 7:44 AM | News, Buzz |
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