Thumbplay Provides Unique Insights of America's Tech-Savvy "E-lectorate"

According to Thumbplay, a popular mobile entertainment destination in the U.S. the public is turning out in force to support their candidates through purchases of mobile entertainment content. [via MarketWatch]

While electoral votes are still up for grabs, the tech-savvy "e-lectorate" has clearly thrown its support -- and its purchasing power -- behind Senator Obama. Thumbplay customers are, on average, age 18 - 34, 59 percent of whom are female, and reside predominantly in the Top 20 U.S. markets.

As of 10/28/08, Thumbplay.com confirms that Obama-related content has out-sold McCain-related content by a 9 to 1 margin. The results are based on Obama and McCain related content -- including ringtones, videos and wallpapers -- purchased on Thumbplay.com.

emily | 7:13 PM | News, Buzz |
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