September 7, 2008
India's condom ring tone a huge global hit
The 'condom a cappella' ringtone, launched last month to promote safe sex in India, has already received 257,744 SMS requests for download and over two million hits on the website, according to Sify.
"The ring tone can be downloaded by SMSing "CONDOM" to 56887 (download charges apply) or free from anywhere worldwide on the website www.condomcondom.org. The ring tone has been composed by Rupert Fernandes and sung by Vijay Prakash.
"As it became international news, there has been demand for it from all corners of the globe," said an excited Yvonne MacPherson, Country Director of the BBC World Service Trust, the international charity of the BBC., who got calls from radio stations from across the US and Britain. "
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Previously: Condom a cappella ringtone promotes safe sex
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