ABBA mania in full swing with ‘Mamma Mia’

Mamma Mia!, the ABBA-inspired musical romance has earned $100 million at the worldwide box office after just two weeks of release, reports Advertising Age.

"The accompanying soundtrack debuted at a staggering No. 7 on the Billboard 200 album chart Wednesday, doing much better than any ABBA album ever did.

... Online initiatives with social networking sites and such destinations as AllMusic.com, Broadway.com and About.com, have delivered 18 million impressions, while mobile carriers are promoting ABBA ringtones/ringbacks."

emily | 9:03 AM | News, Buzz |
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