Usher sings Sony Ericsson’s song

R&B star signed up to promote Walkman phones; SE to sponsor singer’s European tour. mobile-ent.biz reports.

"Usher will appear in the company’s marketing from next month, and will specifically be used to promote its upcoming W350 and W980 models.

Sony Ericsson has also secured headline sponsorship rights for the singer’s European tour, whilst customers will also have access to exclusive Usher content."

emily | 6:08 PM | Marketing |
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