May 8, 2008

Don't Answer That Phone Call - Just Yet

Turkish operator, Turkcell has launched "TonlaKazan" ("Tone&Win") which offers branded ringback tones to its subscribers. The customers then earn airtime credits by letting callers to their mobile phone listen to the ringback tone - which is basically an advert.

Turkcell customers win airtime or credits depending on the amount of time their callers listen to a branded RingBack Tone selected by the customer.

[via Cellular News]

emily | 8:22 AM | Ringback Tones | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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