Virgin Mobile, Burger King team on ringtone deal

Virgin Mobile USA announced a deal with Burger King and Warner Music Group to introduce the fast-food giant's BK Value Menu concept to the mobile platform, offering subscribers a selection of ringtones for $1.00 each.

The Virgin Mobile Ringtone Value Menu powered by Burger King allows Virgin Mobile USA customers to choose from a list of available options via the VirginXL WAP deck
or online at www.virginmobileusa.com or $1.00 each.

The WMG artists featured were chosen to appeal to a wide range of music tastes and also include Buckcherry, Casa De Leones, Danity Kane, Estelle, War, Group 1 Crew, James Otto, Plies...

[via FierceMobile Content]

emily | 4:08 PM | Marketing |
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