Devotional music dominates mobile VAS market

Indians have a strong affinity for Bollywood and devotional music, which they like to listen to ‘on-the-go.’ No wonder, there is a huge demand for such ringtones and caller tunes. The mobile VAS market, which includes about 25% of the total music business in the country, is dominated by these music categories.

Mobile music downloads, comprising mainly Bollywood, spiritual and even regional genres, is growing rapidly. These are expected to make India’s mobile music market worth $800 million by 2009, up from $100 million in 2005.

[via India Economic Times]

emily | 10:19 AM | Random Stats |
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