April 13, 2008
Growth in ringback tones energizes mobile market
As the cash cow that was the ringtones market slowly heads to pasture, the music industry is turning to a new mobile stud -- ringback tones. Reuters reports.
Ringbacks -- the music you hear when you call someone -- represent the only area of significant growth for mobile music-related applications in the last year. The number of mobile subscribers who reported purchasing a ringback tone increased 69% from February 2007 to February 2008, according to data from M:Metrics.
By comparison, neither ringtones nor wallpaper images could keep pace with the overall market growth, increasing by only 4.3% and 6.2%, respectively, in the same time frame."
"The growth of ringbacks is among the fastest trajectory for growth of any services we're tracking," M:Metrics analyst Mark Donovan says.
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