March 6, 2008

Analysts see 'ringback tones' part of a $40 billion industry

"Ringback tones" are about to turn into the single largest mobile entertainment revenue source, overtaking mobile ringtones by 2010, according to a new study by analyst group IDC.

"Ringback tones will overtake ringtones in 2010 and become the single largest revenue source for mobile entertainment due to a variety of inherent advantages.

The IDC study, «Worldwide Mobile Entertainment 2007-20011 Forecast», analyzes the opportunity for mobile entertainment services, applications, and content types on a global basis.

[via Beta News]

emily | 10:31 AM | Ringback Tones | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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