Apple teams with 'American Idol'

Apple has become a signature sponsor for "American idol," acquiring exclusive audio and video performance download rights to the hit Fox competish. Variety reports.

"Effective immediately, "Idol" downloads will now only be available on Apple's iTunes store. Also, iTunes will sponsor online streaming of contestant performances on the official "American Idol" website, where it will also have a substantial branded presence.

On the show, Apple's iPod becomes the official digital music player for "Idol," while the iPhone becomes the show's official handset

Apple brands will also be integrated into the show."

emily | 8:13 PM | Marketing |
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