People Really Are Using Music Capabilities On Their Handsets

A recent study from M:Metrics shows that as the adoption of music phones has increased, so has the use of mobile music by consumers. Some highlight from the press release brought to light by SMS Text News:

-- Nearly 11% of mobile subscribers in the U.S. and Western Europe use their handset for music

-- Primary source of mobile music is still the PC, at 83% of active listeners

-- In every country other than the U.S. and Spain, more music was shared via bluetooth than loaded from the PC

-- Music phone penetration grew over 50% between Nov 2006 and Nov 2007, with the U.S. the fastest-growing at 63.6%

emily | 8:37 AM | Music Phones |
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