December 31, 2007
Global Market for Cellphone Ring Tones Is Shrinking
After years of double-digit growth rates, the global ring tone market appears to have come to the end of its crescendo, according to a variety of measures. The New York Times reports.
"In some parts of the world, ring tone sales are actually declining, and the former ring tone kings, like Jamba of Germany and Musiwave of France, are refocusing their businesses on other ways to personalize cellphones.
A couple of years ago, there seemed to be no upper limit to the sale. But the market changed in unexpected ways. For one, more mobile phones were being made with the ability to create or record their own tunes. For another, record labels promoted so-called master ring tones — excerpts from the original pop recordings — for about the same price as the knockoffs but with higher royalty fees."
And digital music stores like iTunes began packaging and selling ring tones alongside their 99-cent singles."
Related article: - Ringtone market comes to the end of its crescendo
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