EMI builds music microsites for iPhone

EMI announced yesterday that it's making use of the roaring success of Apple's iPhone and iPod touch by marketing music products directly at owners of these gadgets. The English super-label is building a series of microsites to promote new albums and DVDs being put out by its artists.

The first campaign EMI is launching will promote the new DVD from Icelandic post-rock band Sigur Rós. The Heima music DVD will be promoted using a special mini site designed especially for the iPhone and iPod touch's display and interactive interface.

[via Tech.co.uk]

emily | 8:58 AM | News, Buzz |
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