November 29, 2007

Your Mother's voice (ringtone)

9780060295103.jpg From Jeremy Wagstaff for Loose Wire. Precious!

"There has to be a better way for ringtones to be less intrusive and yet audible enough to the user so they actually hear it. My solution is simple. I read somewhere that the US Air Force in the 1950s was experimenting with early versions of synethesized voices delivering cockpit warnings. What they found was that a pilot was much more likely to hear an important instruction if the voice used was the pilot’s mother .

So this is what I propose. When I buy my phone, I hand it over to my mother and have her call out my name at a reasonable volume. That recording becomes my ringtone. Trust me, I’m always going to recognise her voice, across the room, across town, across continents. Mothers’ voices have that kind of quality. "

Illustration left, the cover of My Mother's Voice by Joanne Ryder, Peter Catalanotto - Harpercollins.

emily | 9:08 PM | Fun | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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