Ring-back tones to carry adverts

Wannabe telecommunications company Jajah is planning to replace the ringing tone with recording advertisements, when the user wants them, with the revenue split 50-50 between customer and operator. The Register reports.

"... According to Jajah co-founder Daniel Mattes the average time spent listening to a ringing tone is 12 seconds, time which could be spent listening to adverts provided by Jajah.

The company has signed a deal with advertising brokerage Oridian, and is already pitching the idea to companies that might be interested before launching the service on December 1."

emily | 3:19 PM | Ringback Tones |
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