Biz potential of ringback tones still untapped

Next to SMS or text messaging, ring-back tones (RBT) has been touted as a lucrative revenue source for mobile operators. However, based on its uptake across the globe, it seems it has not lived up to its billing - yet.

In a report entitled "SUCCESS; Ringback Deployment and Adoption Best Practices", NMS Communications identified key barriers to subscriber uptake and the historical reasons for slow uptake of any content-based mobile service.

[via America's Network]

emily | 1:50 PM | Ringback Tones |
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