October 18, 2007
Execs Discuss What Is Wrong with Music on Cellphones
At the College Music Journal conference in New York today, representatives from RCA, Napster, nightt, and the CTIA talked about the problems surrounding the distribution of music on cellphone networks during a panel called "Pocket Jockin': Mobile Music and the Future of Distribution."
Mehta (nightt) – Are there any carriers here? No? We hate the carriers. We don't deal with them if we don't have to. The trend is, everything's going off-deck. 60% of mobile internet traffic is off-deck in Europe.
Rosenberg (RCA) - ... We're trying to figure out whether the mastertones sales are going to translate into music sales. You've got to rethink your whole strategy… indie/alternative bands sell so much through iTunes. With hip hop, are ringtones where you make your money? Your money's going to be coming from diff places, so you have to market it accordingly.
More highlights from Wired Blog.
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