China Mobile’s Music Promise, And Challenges

China’s mobile operators are playing a central role in forging a legal digital music industry—as opposed to the huge, illegal, pirated one that already exists—through their sales of legit ringtones and other handset-friendly music services. But they still have a ways to go before capitalizing on the biggest ticket item of them all: full music downloads.

... Chinese mobile operators have a window of opportunity in the full-track download market because iTunes is not yet an active player in the country, and a release date for the iPhone in China is not clear. But if it’s true that most music downloads in China are pirated, perhaps that gives a clue as to why Apple has not yet pursued trying to crack this market.

[via MocoNews]

emily | 3:05 PM | News, Buzz |
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