September 3, 2007
Betting on Video Ringtones
If it catches on, Vringo has the potential to be about far more than just sharing clips. TechNews World reports.
"To use the service, customers join the Vringo community for free and install a small piece of software onto their phones. Then, when one Vringo member calls another, instead of a ringtone, the recipient of the call is treated to a video clip chosen -- and paid for -- by the sender.
If it catches on, Vringo has the potential to be about far more than just sharing clips, though. Advertisers are intrigued by the idea of using mobile phones to pitch their products; Vringo offers the possibility of adding viral marketing Email Marketing Software - Free Demo to the mix -- essentially, having enthusiastic consumers spread the word for you. What's in it for Vringo users? Instead of paying for a clip, a caller might get five minutes of free talk time for sending his buddies copies of a new ad."
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2007/09/017163.htm