August 16, 2007

Media companies back ChildLine for gift ringtones promo

Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror.

The mobile ringtone gift programme, called Gringtones, has been set up by ChildLine to raise money for the charity's work.

[via Brand Republic]

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