Coming next, a Beyonce cell phone

An interesting article from The New York Times, on how cell phones are becoming as important an accessory for concert goers.

"Beyond using them to record a short souvenir, they are becoming a ticket to everything from free ringtones to V.I.P. treatment.

... The introduction of more interactive features highlights how musicians — and the marketers who surround them — are trying to establish connections that continue long after a fan leaves a concert.

Mathew Knowles, the manager (and father) of Beyoncé, said he expected to use the thousands of phone numbers collected on her current tour to pitch a variety of products, including a Beyoncé-themed phone".

emily | 8:50 AM | News, Buzz |
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