Talent-spotting by mobile phone

Orange and Sony Ericsson are using the country's legion of mobile phone users to find the next hot music act. The Guardian reports.

"Backed by a Channel 4 series in the autumn, the two companies have launched MobileAct Unsigned, which will allow mobile phone users to download tracks from competing bands and vote for the one they want to progress through the competition.

Already nearly 700 unsigned bands have entered through the MobileAct website and in the run-up to the series, on T4, these will be whittled down, by popular vote, to 25. They will record their own video auditions for the show. A further 25 will be picked by a music industry panel."

emily | 10:06 AM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2007/07/016771.htm