July 13, 2007
iPhone stimulates ringtone innovation
News that music files on computers can be used as ringtones on the new Apple iPhone has forced ringtone companies to innovate urgently or risk being left behind.
The rumoured iPhone ringtone approach – dubbed ‘sideloading’ – is expected to hit ringtone revenues hard.
In reaction, innovative ringtone services like Singtones, from UK company Synchro Arts, are marketed to help ensure the iPhone’s arrival doesn’t signal the end of a lucrative industry.
Singtones let people record their favourite tracks, and their singing is then ‘fixed’ so even the tone-deaf sound great. Their enhanced vocal is mixed with a backing track and can be sent to mobile phones to use as a unique personalised ringtone and caller ID.
[via e-mail press release]
[via e-mail press release]
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