Personalised ringtone could help Brown reach youth

Great Britain's new Prime Minister Gordon Brown is being encouraged to follow Barack Obama’s lead by recording personalised mobile ringtones to win-over politically apathetic 18-24 year olds.

Singtones let people record their favourite tracks, which are then ‘fixed’ so even the worst voices sound good. The final version, complete with backing track, is then sent as an mp3 file to mobile phones to use as a unique personalised ringtone and caller ID.

Brown isn’t noted for his singing voice, but Singtone’s unique technology will ensure he sounds in tune and in time, without losing that distinctive Scottish timbre.

[via e-mail press release]

emily | 8:30 PM | Political Ringtones |
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