Hyundai remakes image with mobile phones and music

Hyundai, a car manufacturer long known primarily for its affordable cars, is trying to remake its image while reaching out to a younger demographic on their mobile handsets. ClickZ reports

"... For instance, the company is promoting its Hyundai Elantra by offering MySpace users free ringtones from recording artists like The Ataris and Secondhand Serenade.

It also ran a sponsored text-to-vote campaign incorporating print media and billboards during the South by Southwest music and arts festival in Austin, Texas last March.

Hyundai is also in talks with Reuters to integrate mobile functions into a billboard placement on the news service's digital sign in Times Square."

emily | 10:38 AM | Marketing |
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