Ringback boom…or bust?

Ringback tones have been available from U.S. operators for a year or two, but most carriers are using their marketing dollars to push full-song downloads rather than ringback tones. Fierce Mobile Content reports.

"... Yet, according to a recent survey from M:Metrics, ringback tones have experienced "healthy" growth over the past six months and now have a penetration rate of 5 percent. In fact, M:Metrics stats say that there were 8.4 million ringback tone subscribers at the end of March 2007, up from 2.3 million at the end of December 2005.

Interesting, ringback tones tend to appeal to an older demographic group than those who buy ringtones. Also, males are bigger ringback buyers than females."

emily | 7:05 AM | Ringback Tones |
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