June 1, 2007
Prince next single free to mobile phone listeners
Prince is giving away the first single from an upcoming album to mobile phone users as the rock star, who is also launching a perfume, looks to create a buzz around his "Planet Earth" album, due out in weeks. Reuters reports.
""Similar to David Bowie's involvement with a Nokia phone launch last year and Paul McCartney's plan to publish an album through Starbucks, Prince's latest stunt is part of a trend for long-established musicians to try to interest new fans in their latest music by aligning themselves with the next new thing.
Prince's new single "Guitar" became downloadable on Thursday to Verizon Wireless phones to customers who use the service provider's new V Cast song ID feature, which identifies songs for listeners who hold their phone next to a speaker."
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