U.K. Operators Beef Up Music Track Selection To Offset Slow Ringtone Sales

T-Mobile, Vodafone and Orange are increasing the number of music tracks to make up for flat ringtone sales, reports MocoNews.

"Orange is also stockpiling music content to offset the slowdown in mastertones.

Likewise, Vodafone is also growing its music offering – but will focus on genres such as Bollywood and classical music.

Vodafone has over 500,000 tracks on offer but only around 20 percent of these have ever been purchased. “You can have as much music as you like, but if the customer isn’t buying it then what’s the point?” said Tom McLennan, category manager for music at Vodafone. He added: “You need a sizeable base to get the service going and establish credibility against iTunes.”

emily | 7:55 AM | News, Buzz |
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