Study. Peeling the Orange

Mobile phone company Orange will today publish its first ever digital media index, looking at the activities of its 15 million UK customers. And related to ringtones:

"The youth end of the market seems more taken with downloading songs onto their phones, with over a 250,000 music tracks, ringtones and music videos downloaded every month.

Most downloads happen in the late afternoon and over the weekend, suggesting the majority of users are kids who have just got out of school or bored workers stuck in their offices watching the clock."

[via The Guardian]

emily | 9:52 AM | Random Stats |
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