April 19, 2007
Beyond Ringtones? Flycell Takes a Shot
Flycell today announced a deal with Universal Music Group to provide MP3-quality ringtones from Akon and other artists, reports Wired blog.
But Flycell, a major ringtone vendor, is looking to expand its reach beyond an arena crowded with competitors ranging from Yahoo and MTV.com to smaller outfits including FreeRingers.net, Jamster, Zingy, Modtones, Dada Mobile and Thumbplay.
The new initiative, tagged Flycell 2.0, targets the 14 to 25 demographic.
"This is a natural evolution for us," CEO Alberto Montesisaid. "Ringtone is still going to be a big chunk of our business but now, or example, when you buy a 'Truetone,' then you're going to have also attached to the ringtone a full track download for your computer or your Ipod. It's going to be very interesing for us to see how that develops."
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