April 5, 2007
Nokia and EMI Music announce global marketing and content agreement
Nokia and EMI Music, have announced a marketing and content agreement in which EMI artists, beginning Lily Allen and Red Jumpsuit Apparatus. The artists will be featured in Nokia's Flagship Store locations worldwide, as well as Nokia's Experience Centers, theater locations and certain Nokia music-related websites across North America. [Press release via The Cell Freak]
EMI will be the exclusive major label provider of music content for the retail program, and new content from its artists will be added and featured every 60 days.
For instance, if you want to see how video looks on a Nokia N95, the sales person might show you Red Jumpsuit Apparatus’ “Face Down” music video. Or to lure you into buying more Nokia products, they might offer a free Lily Allen ringtone.
Previously: - Join the Lily Allen mobile club
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