Napster claims music renting will rocket on mobile phones in 2007

The majority of consumers have not yet accepted the subscription model to rent rather than buy music but this is likely to change over the next year, according to the head of the online service Napster. PC Pro reports.

"Napster Chief Executive Chris Gorog believes this access to a wider market will introduce more music fans to the concept of unlimited subscription services.

'The key obstacle to date to moving into mass adoption for the subscription model has been the iPod which has had the very large majority of market share with MP3 players.'

'But the dynamic that will be happening ... in this calendar year is the phenomenon of music-enabled cell phones,' he told Reuters in an interview. "

emily | 1:23 PM | News, Buzz |
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